Media kit

Official brandassets inone place.

Explore editorial stories for press and publishing, download social sharing files and review the brand usage guidelines.

Read the stories Request usage approval

Editorial file

Three stories about technology becoming human.

Spanning game design, creative AI and product engineering, these essays begin not with what Ercan Technology is building, but with why it is built this way.

Please retain Ercan Technology attribution in press quotations.

A visual interpretation of touch, tempo and feedback converging into one playable rhythm.
01ERCAN GAMES · Design note4 min read
A mobile game begins when it fits a rhythm, not merely a screen.
We approach Hitmatch not as a large game reduced for a small display, but as an experience composed from the start for touch, time and attention.
Mobile game design is often described in terms of screen size. The more meaningful boundary is the attention a player can offer in the moment: at a bus stop, during a short break, or while making a quick decision with one hand. In that setting, a strong interface is more than legible. It meets intent without delay and quietly removes every unnecessary action.
That is why rhythm comes first in our development focus for Hitmatch. Touch response, the pace of a round, the clarity of visual feedback and technical performance are parts of the same sensation. When one breaks, it weakens not only the system but the player’s trust in the game. We treat design and engineering as words in the same playable sentence, not as separate phases.
PC and console possibilities belong to later stages of the roadmap. Mobile is not a temporary starting point; it is a creative discipline that strips unnecessary weight from the product. The goal is not to display more, but to make one decision at the right moment feel powerful, intelligible and worth playing again.
A good mobile game does not ask for more attention; it makes the attention already available feel more meaningful.
A visual system about directable layers of decisions rather than a single output.
02Forgevid AI · Creative systems5 min read
AI becomes powerful when it reveals intent instead of taking over the decision.
For Forgevid AI, the central question is not how to generate more imagery, but how to turn an idea into an editable, traceable flow that preserves creative control.
Generative AI is rapidly lowering the cost of producing options. An abundance of options, however, is not creative progress by itself. If we cannot see why a scene changed, which decision should remain, or what needs to be rebuilt for another channel, speed only creates confusion at a higher velocity.
As we develop Forgevid AI, our focus is the flow of decisions rather than a one-off result. We are working toward a system that makes the relationships between script, scene, duration, framing and variation understandable—one a creator can revisit and direct. AI is not an invisible director here; it is a production layer that extends intent.
This approach raises the value of human judgment rather than removing the human from the process. The best moment is not when the system does the most, but when a creator can experiment more boldly without losing what changed and why. Control is not measured by the number of buttons; it is measured by whether the idea can remain itself throughout the journey.
Creative speed is not finishing sooner; it is travelling farther without losing the idea.
Two focuses opening from one product core toward games and creative production.
03Ercan Technology · Product culture4 min read
Two distinct products share one question: how do we make complexity feel calm?
One side carries real-time game feel; the other, a generative video workflow. The domains differ, but dependable products share the same backbone: clear decisions, measured systems and human focus.
Games and creative AI can appear to be distant fields. One carries millisecond-level response; the other carries layered production decisions. Yet both can leave a user standing before invisible technical complexity. Ercan Technology’s shared product approach is not to conceal that complexity, but to translate it into understandable behaviour.
Product strategy, design and engineering therefore begin at the same table. A feature is not finished simply because it works; it becomes a product when its context is clear, its performance is consistent and it makes the next decision easier. Choosing to do less can be as deliberate an engineering decision as adding more.
ERCAN GAMES and Forgevid AI are distinct focuses with their own users and rhythms. What connects them is not a shared interface but a shared responsibility: technology should not step in front of the stage; it should make what the player or creator wants to do feel clearer. Sustainable product culture is built in precisely that kind of quiet clarity.
Good technology shows itself; mature technology shows the user’s intent.

Usage scope

The right file in the right context.

These files are provided to identify the brands accurately. Use them without changing their form, proportions or colours, and without implying endorsement.

Downloads

Available brand and social assets.

The files below are the current assets used by this project. Contact the communications team if you need vector files or another resolution.

PNG · 1200×630
ERCAN GAMES social card
1200×630 sharing image for ERCAN GAMES and Hitmatch links.
Use for social previews of product links.
Download file
PNG · 1200×630
Forgevid AI social card
1200×630 sharing image for Forgevid AI links.
Use for social previews of Forgevid AI links.
Download file

Core guidelines

Represent each brand clearly and consistently.

Request approval before publishing custom formats, joint campaigns or uses outside the scope described here.

01
Preserve proportions
Do not compress, stretch or rotate a logo, or alter the relationship between its symbol and wordmark.
02
Do not change colours
Use the colours in the provided file without adding shadows, outlines, gradients or other effects.
03
Do not imply endorsement
Logo use does not imply a partnership, sponsorship or official endorsement unless confirmed in writing.
04
Keep the context accurate
Use each brand asset only in an accurate, non-misleading context related to the relevant company or product.

Need another format or usage approval?

Share the publishing context and required format so we can route the request to the relevant brand team.

Submit a media request [email protected]

Official brandassets inone place.

A mobile game begins when it fits a rhythm, not merely a screen.

AI becomes powerful when it reveals intent instead of taking over the decision.

Two distinct products share one question: how do we make complexity feel calm?

ERCAN GAMES social card

Forgevid AI social card

Preserve proportions

Do not change colours

Do not imply endorsement

Keep the context accurate

Need another format or usage approval?